Terence Conran: the designer who reinvented convenience
While other famous designers created interior art objects that were not suitable for living, sir Terence Conran put convenience first. Knighted for his services in the field of design, Conran was influenced by the whole British way of life and lifestyle. Let’s find out how one of the most influential designers in the world sees a modern interior.
Design to the masses
The future founder of The London design Museum was born in 1931 to a South African businessman. At 21, Terence graduated from the Central school of Art and Design. In 1951, he took part in his first professional project — creating the interior of a seaplane. A year later, he opens a furniture Studio Conran & Company.GERMAN PRACTICALITY: BAUHAUS STYLE IN THE INTERIOR
Let’s find out how this multi-faceted and deeply philosophical style was formed and whether its elements will find a place in a modern interior.
The year 1955 was marked by one of Conran’s first notable projects-the design of the Bazaar women’s clothing boutique for the trendsetter Mary Quant. Already in this early work, the author’s position can be traced, which will soon take shape in the three “whales” of his design ideology: convenience, conciseness, and accessibility.
This is how he sees modern living space and promotes the idea to the masses by opening his own furniture store. The approach of traditional furniture boutiques that existed in Britain at the time did not suit Conran at all.
He wants not only to design furniture, but also to change the world of design, putting it face to face with the average retail buyer.
In 1964, the first Habitat furniture and accessories store opened in London. it takes only a few years and it is already a chain of stores in Europe and the United States. 10 years later, the first the Conran Shop appears in Britain-the store sells art objects and pursues a noble goal: to make design accessible.
With the light hand of sir Conran, design ceases to be a privilege of elite society and goes to the British masses.
Terence Conran and his Cone Chair
A significant contribution to world culture is the opening of the Museum on the initiative of Conran. In 1989, the design Museum occupies a renovated warehouse building, and in 2011 it changed its location to the Commonwealth Institute building in Kensington, where it is still located
Sir Conran was a man of many talents. He found himself not only in the field of design, but also in the restaurant business. He also owns the Conran Octopus publishing house, which specializes in books on design and architecture, several successful books of his own, and hundreds of pieces of furniture that have become interior classics.
Comfort first and foremost
He abandoned the heaviness of the British style, breathed new life into it, and influenced the way of life of the entire nation.
Terence Conran, has combined the design and way of life. Before him, Britain didn’t know about the duvet cover on the flap, or the garlic press.
In the 60s, the Habitat store became something completely new, offering something light, mobile and convenient instead of the dusty, massive classics. British homes were filled with items that make life easier and pleasing to the eye.
This is the time of the Rolling Stones and the Beatles, pop art and miniskirts. There are moods of freedom and a desire for change in the air. The concept of a new lifestyle from Conran organically joins the flow of new ideas and becomes popular among young and progressive Europeans.
Convenience and functionality are at the top of the list. The pages of the Habitat furniture catalogues are filled with mobile lighting fixtures, ergonomic chairs, bright prints, and affordable designer accessories. This is a new era of clear and accessible design.
In fact, Conran explained to the General consumer that just a couple of accessories can breathe life into the interior, that they can be affordable, and most importantly functional, like a bright cutting Board or a new lampshade.
Interior by Conran
The main rule can be formulated as follows: first comfort, then aesthetics. Conran creates timeless items that are not subject to the vagaries of fashion, the main task of which is to be comfortable. The interior of Conran does not tolerate useless, overly complicated and pretentious, it does not chase trends, but encourages you to listen to yourself.
“Good design is 98% common sense and 2% aesthetic»
Terence Conran for Marks & Spencer
A guru of practical design against blind copying, he suggests expressing individuality, playing with living space, and creating your own comfort zone.